We Bring People Together
让聚和更有价值
Let’s build value, together.
聚光而行 POP基因持续释放创造势能，重庆IFS一举斩获国际重量级
“2金3银4项大奖”
再塑潮流艺术先锋地标，创领高阶商业标杆。
ICSC MAXI AWARDS（2024全球营销大奖）金奖
·CQIFS "GATHERING PLACE"ASIA'S FIRST MIRRORED DIGITAL INSTALLATION
EVENT MARKETING AWARDS（2024活动营销大奖）一金一银
· BEST RETAIL/MALL/POP UP EVENT
· BEST EXPERIENTIAL MAKETING
ASIA-PACIFIC STEVIE® AWARDS（2024史蒂夫®奖）两项重量级银奖
· INNOVATION IN CONSUMER EVENTS
· INNOVATIVE ACHIEVEMENT IN SALES OR REVENUE GENERATION
NYX-AWARDS(2024 纽约时报奖) 四项大奖
· EXPERIENTIAL MARKETING CAMPAIGN
· MARKETING EFFECTIVENESS
· RETAIL CAMPAIGN STRATEGY
· OEXPERIENTIAL CAMPAIGN
ABOUT US
howgood致力于出品有内容的高品质线下活动，通过出品及策划各类活动，凝聚人流，让社交及链接真正产 生。
howgood擅长运用多维度策划，立体打造客户活动，帮助客户在高辨识度的活动中让人群进入AIDAS模式，
打破单一的“网红”形式，真正实现品牌内容传播及价值传递。
howgood is committed to producing high-quality offline events with great content.
Through the production and planning of various activities, we understand the cohesion of people,
so that social networking and links really come into being.
howgood is great at using multi-dimensional planning to create customer activities in real life.
We help customers enter the AIDAS（Attention/Interesting/Desire/Action/Satisfaction）
model in highly recognizable activities, and help others to realize the importance of branding that continues to grow.
We break through the traditional net standard form to fully actualize brand content transmission and value transmission.
我们的服务
展览设计
Exhibition Design
提供全方位的展览设计服务，汇聚一支经验丰富的展览设计团队，专注于创新、美感和功能性。以需求和空间条件为基础，精心设计创意装置，提升的线下体验和互动性。
Providing full-service exhibition design with a focus on innovation and aesthetics. Expert team, tailored creative installations for enhanced offline experiences.
创意活动
精准分析需求，设计、策划、执行高品质的线下活动，如品牌发布会、暖场活动和各类主题活动，帮助巩固品牌形象，生动传达品牌价值。
Creative Events
Precisely analyze needs, design, plan, and execute high-quality offline events
(brand launches, warm-up activities, and various themed events), helping solidify brand identity, vividly conveying brand values.
市集策划
Bazaar
打破传统市集模式，根据需求量身定制主题内容，实现消费者体验和互动最大化，设计和打造有影响力的市集活动。
Break traditional market models, customize themes based on needs,
maximize consumer experience and interaction, design and create impactful market events.
EXHIBITION
EVENTS
BAZAAR
每一个项目落地，都是为了价值的产生
Every project is aimed at generating value.
成都太古里2025CNY——开新戏Tales Of The Spring装置艺术展
2025年，howgood与成都太古里携手，联合混合媒体艺术家葛晓晨，以《山海经》为灵感，
共同打造新春主题艺术装置【开新戏Tales Of The Spring】，在漫广场上演了一出东方神话大戏。
In 2025, howgood partnered with Chengdu IFS and multimedia artist Ge Xiaochen to create the New Year-themed art installation Tales of the Spring, inspired by The Classic of Mountains and Seas. This captivating piece brought an Oriental mythical spectacle to life at the Man Plaza.
重庆IFS六周年庆——光聚之境 Gathering Place 装置艺术展
howgood 携手重庆IFS，展示巴西艺术家Gustavo Prado的大型公共艺术装置《光聚之境》。这是Prado在亚洲的首个装置，也是他首次在作品中融入数字艺术。9米高的金属装置，124根LED灯柱，凸面镜，数万零配件，如璀璨星辰，点缀出空间的奇迹之境！
howgood Team collaborates with CQIFS to showcase the monumental public art installation "Gathering Place" by Brazilian artist Gustavo Prado.
It marks Prado's first installation in Asia and integrates digital art for the first time.
The 9-meter-tall metal structure features 124 LED columns, convex mirrors, and countless accessories, creating a celestial wonderland in the space.
冬韵妙旅 Winter Adventure——重庆IFS冬季主题活动
2024年，howgood team携手英国国宝级IP帕丁顿熊，在重庆IFS落地全国首展《冬韵妙旅Winter Adventure》。展览以电影中的经典场景为灵感，演绎出一场华丽、温馨的英伦冒险。
In 2024, howgood teamed up with the British national treasure IP Paddington Bear to showcase their first national exhibition "Winter Adventure" at Chongqing IFS. The exhibition is inspired by classic scenes from movies, presenting a magnificent and heartwarming adventure.
【成都自有光环】— 成都光环开业活动
2024年，成都光环携带灵感与自然而来，在全城的期待中光芒绽放！
成都光环携手howgood以一系列精彩纷呈的活动回应公众对生活的热爱，逐光而遇、与光同行
In 2024, Chengdu Ring arrives with inspiration and nature, shining brightly amidst the city's anticipation! Chengdu Ring, in collaboration with Howgood, presents a series of exciting events to celebrate the public's love for life. Follow the light, and walk with it!
【吉狮已到·醒春日】— 成都IFS X 高漪山
新春贺岁，金狮献瑞。成都IFS携手艺术家高漪山，以异彩纷呈的狮头、芙蓉花、竹节等文化元素为公众带来新春大型艺术装置展，呈现民族文化的灵动之美。
恰值成都IFS开业十周年，以“狮”表意，逢“十”载光阴，今“始”启新章！
Celebrate the Lunar New Year with the Golden Lion of Fortune!
Chengdu IFS and artist Gao Yishan present a vibrant art installation featuring lion heads, hibiscus flowers, and bamboo, symbolizing a new beginning for its tenth anniversary.
【啡常宠爱Paw Paw Love】重庆IFS — FAT COFFEE WITH内地首展暨首个咖啡萌宠环保艺术展
来自香港的“發仔”带着无限的idea，与柴犬sunny闪耀抵达重庆IFS！联动全城TOP咖啡品牌，春天、咖啡、哈吉米，共同点燃重庆IFS2024潮流艺术季！
Fazai from Hong Kong, along with Shiba Inu Sunny, brings boundless ideas to Chongqing IFS!
In collaboration with the city's top coffee brands, spring, coffee, and Hajime come together to ignite the Chongqing IFS 2024 Trendy Art Season!
兰州万象城 Take One Market
打破传统市区的界限，将海岛的魅力融入都市的脉动，让夏日微醺海风“席卷”兰州万象城！ 市集邀请24家头部品牌，以及知名户外运动俱乐部快闪，嗨爆一整个暑假！
Breaking traditional urban boundaries, infusing the allure of islands into the city's pulse, let the slightly tipsy sea breeze "sweep through" Lanzhou Mixc!
The market invites 24 top brands, along with a pop-up from renowned outdoor sports clubs, to rock the entire summer!
【闪耀的human bean之家】成都晶融汇购物中心 X BeanAndBean Pachuli 全国首展
与家居品牌BeanAndBean联手打造,以品牌可爱的潮流IP角色——Pachuli帕秋利为焦点，引领观众进入一个充满童真和创意的奇妙世界。
展览中，Pachuli帕秋利搭乘胡萝卜飞行器抵达晶融汇，呈现一个眼前一亮的外星奇幻世界。
Collaborating with home goods brand BeanAndBean, the exhibition centers around the adorable and trendy IP character, Pachuli. Leading the audience into a world full of innocence and creativity, Pachuli arrives TheAtrium on a carrot spaceship, presenting a dazzling extraterrestrial fantasy.
【Too Meny Bird 焖泥小鸟 兔飞猛进】成都晶融汇购物中心 X NYZO 苑倚宁
结合传统艺术与新媒体技术，以小鸟焖泥IP为核心，创造沉浸式空间与观众互动，呈现治愈心灵的展览体验。
By integrating traditional art with new media technology, and focusing on the "Meny Birds" we aim to create an immersive space that fosters interaction with the audience,
offering a healing and soulful exhibition experience.
【报告！不想上班】 远大购物中心X内在小孩innerchild 西南首展
还原真实办公场景，呈现打工人的内心和期待。
以各类职业场景为主题，让人们在这里找到情绪出口，以戏谑的方式吐槽生活，用认真的态度面对。
Recreating authentic office environments, depicting the inner thoughts and expectations of working individuals.
With various occupational settings as the main theme, it allows people to find an emotional outlet, humorously vent about life, and approach it with a serious attitude.
【上闲里·四季嘟成美学空间】成都轨道资源公司
创新使用地铁现有空间，链接多样化品牌、将站内服务进行全面升级。
遵循“让一切 有空间的地方皆可停留、皆能交往、皆有效益”而打造的全新轨道消费场景。
Innovatively utilizing existing space within the subway, connecting diverse brands,and comprehensively upgrading in-station services.
Following the principle of "creating beneficial spaces for staying, interacting, and gaining value in every available place,"
it aims to create a brand-new trackside consumption scene.
【四月花境】 成都远大购物中心
灵感来源《绿野仙踪》电影中的色彩以及场景片段，挑选颜色丰富的花草品类进行搭配，营造足够的氛围感。
游客能雀跃漫步在灵动之境， 感受春日共振。
Taking inspiration from the colors and scenic moments in the movie "The Wizard of Oz,"we carefully select a variety of vibrant flowers and plants to create a rich atmosphere.
Visitors can joyfully stroll through this enchanting realm, experiencing a resonating springtime ambiance.
【Spring crush 怦然春机】春日限定展 远大购物中心XASEN
将艺术家ASEN笔下身材圆嘟嘟却妆容精致、享受优雅浪漫生活的女孩还原，开启一场颜值打卡展，
当她们与春天 相“撞”，美好不期而遇。
Bringing to life the girls depicted by artist ASEN,As they collide with the essence of spring, they encounter moments of unexpected beauty and joy.
【马马虎虎】主题展览 成都晶融汇X谭阿梨
以艺术家谭阿梨新系列插画作品「马马虎虎」为主体，现场以装置还原作品、作品展出为主。
2022年虎年，在“虎思乱想”中许下新年心愿，打开“马虎世界”的大门，
和马马虎虎一起“欢虎雀跃”，迎接新年第一场福气！
Centering around the new series of illustrations titled "Mamahuhu" by artist Ali,
The exhibition focuses on showcasing the artworks and displaying the essence of the series.
In the Year of the Tiger 2022, make New Year's wishes and welcome the new year
【家庭日记 人·居·家摄影展】 麓湖林语
【家庭日记】是国内最大的家庭摄影学习与社交在线平台，汇集了国内众多专注于家庭摄影的摄影师。howgood为契合【麓湖林语】的“人本”思想，在案场开展限时15天的【人·居· 家】主题摄影。让家的温度在这里以具像化的表达形式展现，让平凡却转瞬即逝的幸福瞬间，在 这里得以与所有爱家之人分享。
Collaborating with the largest online platform for family photography learning and socializing in China,
we embrace the 'Human-Centered' philosophy of Luhu Linyu. We are hosting a special 15-day thematic photography event to capture the essence of home.
【 “新青年”解压局】 成都远大购物中心
以新青年关键特征与生活态度为切入点，融合国潮文创、新青年解压方式等元素，
以市集贩售为载体、 表演及主题装置为形式呈现，为活动注入一针“新青年· 潮文化”的强心剂。
Taking the characteristics and attitudes of the new youth as the core,
we integrate elements of national trendy culture and innovative ways for the new generation to relieve stress.
Through market stalls, performances, and thematic installations,
the event is infused with the essence of "New Youth · Trendy Culture," injecting it with a fresh and vibrant energy.
格拉苏蒂原创⸺成都IFS店 品牌开业活动
2021年10月，格拉苏蒂原创成都IFS概念店全新开幕，
howgood助力品牌举办了盛大的开幕典礼，
打造了一场与成都IFS的时尚密接，一次与成都腕表爱好者浪漫邂逅。
In October 2021, the original Glashütte Concept Store at Chengdu IFS had its grand opening.
It marked a fashion-forward collaboration with Chengdu IFS, creating a romantic rendezvous for watch enthusiasts in Chengdu.
【像花一样like flower】艺术展 远大购物中心X谭阿梨
以人气插画家谭阿梨作品为基础，融入大型装置、游戏、互动等多样元素，
希望大朋友小朋友都能在这里获得大脑的慰藉和精神的按摩，重拾童年美好回忆中的快乐碎片。
Based on the works of popular illustrator Ali,we incorporate various elements such as large-scale installations, games, and interactive experiences.
Our aim is to provide solace for the mind and a rejuvenating experience for everyone,
allowing them to rediscover fragments of joy from their cherished childhood memories.
【四大轨道生活圈未来消费场景】 成都轨道资源公司
论坛现场围绕四大轨道生活圈未来消费场景围绕“TOD， 让美好生活进站！”的核心内容，
集中展现四种成都未来美好生活方式场景⸺书籍、鲜花、文创展览周边、 手作互动。
Centered around the core theme of "TOD: Let the Good Life Arrive at the Station!", the event focuses on future consumption scenarios within the four major TOD lifestyle circles.
The event will showcase four different scenes representing Chengdu's future desirable lifestyles,including books, flowers, cultural and creative exhibitions, and handicrafts.
【R29第二销售案场】兴城人居
2021年2月，howgood携手成都兴城人居将缤纷闪亮的彩色玻璃屋落地R29第二销售中心。
我们希望这不只是一个简单的房产销售中心，更多的是希望给周围居民提供一个可以休息、玩乐、了解R29 项目的空间。
In February 2021, the vibrant and dazzling Colored Glass House arrived at the R29 Phase 2 Sales Center.
Our goal is to make this more than just a conventional real estate sales center.
We aim to provide a space where the surrounding residents can relax, have fun, and learn about the R29 project.
IFS七周年庆—7技艺起来！表演单元 成都IFS
以成都IFS【如「7」而遇】七周年庆策划、设计、执行了一场名为【7技艺起来！Art Carnival】的系列 主题巡游表演活动，
用超炫酷的奇技表演和其乐无穷的现场互动引爆现场，让顾客艺起来玩，艺起探索!
To celebrate the 7th anniversary of Chengdu IFS with the theme "Encounter Like '7'," The event featured dazzling and mesmerizing acts along with joyful interactions, creating an explosive atmosphere.
It aimed to engage customers in a collective experience of playfulness and exploration!
成都地铁轨道商业方舱 成都轨道资源公司
联合成都地铁、成都文旅集团、宽窄巷子文创品牌，围绕“地铁商业方舱”与“文旅IP”两方面，
打造“地铁生活×宽窄美好生活实验室”全新IP，在西博城、孵化园等站点推出“地铁生活×宽窄美好生活实验室”。
In collaboration with Chengdu Metro, we are focusing on two aspects, "Metro Commercial Capsule" and "Cultural Tourism IP,"
to create a brand-new IP called "Metro Life x Kuanzhai Good Life Lab."
【潮in市集】成都银泰in99
为吸引更多热爱原创、品质生活的青年客户，展现in99的品牌形象，
进一步提升品牌影响力，howgood为成都银泰in99打 造了专属IP市集⸺潮in市集。
In order to attract more young customers who appreciate originality and a quality lifestyle, and to showcase the brand image of in99, Howgood has created a dedicated IP market.
【周末好市】成都IFS
每月持续亮相及发声，通过不同类型的策划主题，把好的设计、优秀的创作者和新锐的品牌集合在一起。
同时结合点状互动表演、手作体验等，增加人群驻留时间，立体的呈现及打造城市乐活青年周末理想好去处。
Every month, utilizing various thematic planning to bring together outstanding designs, talented creators, and emerging brands.
With performances and workshops, the aim is to increase the length of time people,creating an ideal destination for urban youth.
【 聚甜密圆舞会】 成都IFS
携手成都IFS、Mala Swing麻辣摇摆， 以摇摆舞为主题，
聚合一切甜蜜浪漫的元素，共同策划了这场盛夏七夕夜的梦幻舞会。
With IFS and Mala Swing, we have collaborated to plan a dreamy dance party for a romantic summer night, with the theme centered around swing dancing.
