We Bring People Together
让聚和更有价值
Let’s build value, together.
聚光而行 POP基因持续释放创造势能，重庆IFS一举斩获国际重量级
“2金3银4项大奖”
再塑潮流艺术先锋地标，创领高阶商业标杆。
ICSC MAXI AWARDS（2024全球营销大奖）金奖
·CQIFS "GATHERING PLACE"ASIA'S FIRST MIRRORED DIGITAL INSTALLATION
EVENT MARKETING AWARDS（2024活动营销大奖）一金一银
· BEST RETAIL/MALL/POP UP EVENT
· BEST EXPERIENTIAL MAKETING
ASIA-PACIFIC STEVIE® AWARDS（2024史蒂夫®奖）两项重量级银奖
· INNOVATION IN CONSUMER EVENTS
· INNOVATIVE ACHIEVEMENT IN SALES OR REVENUE GENERATION
NYX-AWARDS(2024 纽约时报奖) 四项大奖
· EXPERIENTIAL MARKETING CAMPAIGN
· MARKETING EFFECTIVENESS
· RETAIL CAMPAIGN STRATEGY
· OEXPERIENTIAL CAMPAIGN
ABOUT US
howgood致力于出品有内容的高品质线下活动，通过出品及策划各类活动，凝聚人流，让社交及链接真正产生。
howgood擅长运用多维度策划，立体打造客户活动，帮助客户在高辨识度的活动中让人群进入AIDAS模式，
打破单一的“网红”形式，真正实现品牌内容传播及价值传递。
howgood is committed to producing high-quality offline events with great content.
Through the production and planning of various activities, we understand the cohesion of people,
so that social networking and links really come into being.
howgood is great at using multi-dimensional planning to create customer activities in real life.
We help customers enter the AIDAS（Attention/Interesting/Desire/Action/Satisfaction）
model in highly recognizable activities, and help others to realize the importance of branding that continues to grow.
We break through the traditional net standard form to fully actualize brand content transmission and value transmission.
我们的服务
展览设计
Exhibition Design
提供全方位的展览设计服务，汇聚一支经验丰富的展览设计团队，专注于创新、美感和功能性。以需求和空间条件为基础，精心设计创意装置，提升的线下体验和互动性。
Providing full-service exhibition design with a focus on innovation and aesthetics. Expert team, tailored creative installations for enhanced offline experiences.
创意活动
Creative Events
精准分析需求，设计、策划、执行高品质的线下活动，如品牌发布会、暖场活动和各类主题活动，帮助巩固品牌形象，生动传达品牌价值。
Precisely analyze needs, design, plan, and execute high-quality offline events
(brand launches, warm-up activities, and various themed events), helping solidify brand identity, vividly conveying brand values.
市集策划
Bazaar
打破传统市集模式，根据需求量身定制主题内容，实现消费者体验和互动最大化，设计和打造有影响力的市集活动。
Break traditional market models, customize themes based on needs,
maximize consumer experience and interaction, design and create impactful market events.
EXHIBITION
EVENTS
BAZAAR
每一个项目落地，都是为了价值的产生
Every project is aimed at generating value.
成都太古里2025CNY——开新戏Tales Of The Spring装置艺术展
2025年，howgood与成都太古里携手，联合混合媒体艺术家葛晓晨，以《山海经》为灵感，
共同打造新春主题艺术装置【开新戏Tales Of The Spring】，在漫广场上演了一出东方神话大戏。
In 2025, howgood partnered with Chengdu IFS and multimedia artist Ge Xiaochen to create the New Year-themed art installation Tales of the Spring, inspired by The Classic of Mountains and Seas. This captivating piece brought an Oriental mythical spectacle to life at the Man Plaza.
重庆IFS六周年庆——光聚之境 Gathering Place 装置艺术展
howgood 携手重庆IFS，展示巴西艺术家Gustavo Prado的大型公共艺术装置《光聚之境》。这是Prado在亚洲的首个装置，也是他首次在作品中融入数字艺术。9米高的金属装置，124根LED灯柱，凸面镜，数万零配件，如璀璨星辰，点缀出空间的奇迹之境！
howgood Team collaborates with CQIFS to showcase the monumental public art installation "Gathering Place" by Brazilian artist Gustavo Prado.
It marks Prado's first installation in Asia and integrates digital art for the first time.
The 9-meter-tall metal structure features 124 LED columns, convex mirrors, and countless accessories, creating a celestial wonderland in the space.
成都万象城「无界·方圆之境」公共艺术装置
成都万象城携手 howgood 打造公共艺术装置「无界·方圆之境」，以镜面结构、动态影像与光影营造沉浸式空间，让观众在行走中与艺术互动。装置由闫子昌、谢镇璘、何聪进与 Muse HAN 联合创作，
以多元艺术语言呈现对“无界”的未来想象。
Chengdu MixC partners with howgood to create the public art installation “Boundless · Sphere of Dimensions.” Through mirrored structures, dynamic visuals, and immersive light,
the installation forms an experiential space where visitors interact with the artwork as they move. Co-created by set designer Yan Zichang, digital artist Xie Zhenlin (Damonxart), media artist He Congjin,
and digital artist/visionary designer Muse HAN, the piece uses diverse artistic languages to imagine a “boundless” future.
重庆中央公园光环花园城开业活动
2025年，重庆中央公园光环花园城焕新启幕！ howgood以“蒸汽朋克未来 × 自然共生”呈现开业主场景，让机械之力与自然之息在城市中交汇共生，打造可逛、可拍、可体验的沉浸新地标。
In 2025, Chongqing Central Park’s HALO Garden City debuts in full brilliance.
howgood presents the opening theme “Steampunk Future × Nature Coexistence,” where mechanical power meets the pulse of nature, shaping an immersive new landmark designed for exploring, capturing, and experiencing.
北京颐堤港Gooly Gooly乐园艺术装置
howgood 携手北京颐堤港与韩国插画艺术家 Kim Hyun 打造治愈系童趣空间 Gooly Gooly 乐园。以广受喜爱的 Gooly Gooly Friends 为主角，围绕“温柔成长”与“创意陪伴”，
以柔和色彩与软萌视觉呈现一个兼具艺术感与情感温度的沉浸式乐园。
howgood collaborates with Beijing INDIGO and Korean illustrator Kim Hyun to create Gooly Gooly Playground, a healing, childlike art space.Centered on the beloved Gooly Gooly Friends,
the installation explores themes of “gentle growth” and “creative companionship,” using soft colors and charming visuals to craft an immersive environment filled with artistry and warmth.
成都光环“果力浪潮”亲水潮流艺术装置
howgood 联合成都光环购物公园与艺术家 Joe NG 打造夏日限定装置 「奇妙果力水世界」。以花果戏水为灵感，主装置“果力喷泉”融合果实造型与动态水流，营造清凉解压的沉浸空间，成为城市夏日新地标。
howgood collaborates with Chengdu HALO Shopping Park and artist Joe NG to create the summer-exclusive installation “Fantastic Fruit Splash World.” Inspired by playful floral and fruity water scenes, the main piece, Fruit Fountain, blends fruit-shaped forms with dynamic water flow to craft a refreshing, stress-relieving immersive space—becoming a new summer landmark in the city.
成都天府大悦城悦梦小镇主题儿童公共空间
howgood 携手成都天府大悦城与艺术家里别打造儿童友好空间 悦梦小镇。以奶油色系与互动装置构建温馨童趣的微型乐园，融合游乐、美育与艺术体验，营造陪伴感与启发性的亲子场景，带来轻松愉悦的家庭时光。
howgood collaborates with Chengdu Tianfu Joy City and artist Li Bie to create the child-friendly space DreamVille.With creamy tones and interactive installations,
the space forms a warm, playful mini-town that blends play,aesthetic education, and art experiences—offering inspiring parent-child moments and relaxed, joyful family time.
重庆大悦城JOY冒险岛
howgood team 携手艺术家里别在重庆大悦城打造多巴胺梦核乐园 JOY 探险岛。以梦幻与探险为核心，以绚丽色彩与奇趣造型构建充满活力的沉浸式欢乐世界。
The howgood team collaborates with artist Li Bie to create JOY Adventure Island at Chongqing Joy City—a dopamine-charged dreamscape that blends fantasy and exploration,
using vibrant colors and playful forms to build an energetic, immersive world of joy.
冬韵妙旅 Winter Adventure——重庆IFS冬季主题活动
2024年，howgood team携手英国国宝级IP帕丁顿熊，在重庆IFS落地全国首展《冬韵妙旅Winter Adventure》。展览以电影中的经典场景为灵感，演绎出一场华丽、温馨的英伦冒险。
In 2024, howgood teamed up with the British national treasure IP Paddington Bear to showcase their first national exhibition "Winter Adventure" at Chongqing IFS.
The exhibition is inspired by classic scenes from movies, presenting a magnificent and heartwarming adventure.
【成都自有光环】— 成都光环开业活动
2024年，成都光环携带灵感与自然而来，在全城的期待中光芒绽放！
成都光环携手howgood以一系列精彩纷呈的活动回应公众对生活的热爱，逐光而遇、与光同行
In 2024, Chengdu Ring arrives with inspiration and nature, shining brightly amidst the city's anticipation! Chengdu Ring, in collaboration with Howgood, presents a series of exciting events to celebrate the public's love for life. Follow the light, and walk with it!
【吉狮已到·醒春日】— 成都IFS X 高漪山
新春贺岁，金狮献瑞。成都IFS携手艺术家高漪山，以异彩纷呈的狮头、芙蓉花、竹节等文化元素为公众带来新春大型艺术装置展，呈现民族文化的灵动之美。
恰值成都IFS开业十周年，以“狮”表意，逢“十”载光阴，今“始”启新章！
Celebrate the Lunar New Year with the Golden Lion of Fortune!
Chengdu IFS and artist Gao Yishan present a vibrant art installation featuring lion heads, hibiscus flowers, and bamboo, symbolizing a new beginning for its tenth anniversary.
兰州万象城 Take One Market
打破传统市区的界限，将海岛的魅力融入都市的脉动，让夏日微醺海风“席卷”兰州万象城！ 市集邀请24家头部品牌，以及知名户外运动俱乐部快闪，嗨爆一整个暑假！
Breaking traditional urban boundaries, infusing the allure of islands into the city's pulse, let the slightly tipsy sea breeze "sweep through" Lanzhou Mixc!
The market invites 24 top brands, along with a pop-up from renowned outdoor sports clubs, to rock the entire summer!
【Too Meny Bird 焖泥小鸟 兔飞猛进】成都晶融汇购物中心 X NYZO 苑倚宁
结合传统艺术与新媒体技术，以小鸟焖泥IP为核心，创造沉浸式空间与观众互动，呈现治愈心灵的展览体验。
By integrating traditional art with new media technology, and focusing on the "Meny Birds" we aim to create an immersive space that fosters interaction with the audience,
offering a healing and soulful exhibition experience.
【上闲里·四季嘟成美学空间】成都轨道资源公司
创新使用地铁现有空间，链接多样化品牌、将站内服务进行全面升级。
遵循“让一切 有空间的地方皆可停留、皆能交往、皆有效益”而打造的全新轨道消费场景。
Innovatively utilizing existing space within the subway, connecting diverse brands,and comprehensively upgrading in-station services.
Following the principle of "creating beneficial spaces for staying, interacting, and gaining value in every available place,"
it aims to create a brand-new trackside consumption scene.
